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Best Places To Shop For South Korean Fashion

Looking for the best places to shop for South Korean fashion? You may be familiar with the typical tourist destinations, but do you also know about some of the obscure alleyways that only locals are aware of? The options seem endless, but you need to find the right one for your needs. Here are some locations to find some great clothes ands accessories in South Korea;

Times Square

Address: 15 Yeongjung-ro, Yeongdeungpo-dong, Yeongdeungpo-gu, Seoul, South Korea

Did you know that Seoul also has its own Times Square? Times Square is a shopping mall located in the centre of Seoul and it offers fine dining, luxury brand stores, a children’s theme park, as well small little shops at the basement that offer slightly more affordable clothes.

Being a mall that caters to people with all kinds of budget, there’s no doubt that Times Square offers some of the best clothing stores in Seoul!

Cheongdam-dong Fashion Street

Address: Cheongdam-dong, Gangnam-gu, Seoul, South Korea

In Seoul, Apgujeong Rodeo Street is not the only upscale shopping zone. You may purchase premium brands such as Prada, Louis Vuitton, Gucci, Chanel, Cartier, and Hermes in the Cheongdam-dong Fashion Street, which is reached by continuing to walk down the street.

Cheongdam-dong Fashion street is a must-visit when travelling to South Korea because it is home to some of the finest clothing businesses in Seoul.

As this establishment is frequented by celebs, you may have the opportunity to see your favourite K-celebrities when shopping there. Just keep your eyes and ears open for the yells of supporters.


Address: Apgujeong-dong, Gangnam-gu, Seoul, South Korea

Apgujeong Rodeo Street is the place to go if you are primarily interested in purchasing luxury items. During the 1990s, this location was frequented by affluent adolescents dressed in designer apparel and driving expensive automobiles. As a result, this area developed into a luxury brand retail district where you can discover an abundance of high-end fashion brands, renowned hair stylists, dermatologists, and plastic surgery facilities.

You can stroll around the streets or visit Galleria, a luxury brand shopping centre where you’ll find well-known luxury labels selling shoes, handbags, clothing, and accessories.

Here you will find the finest clothing stores in Seoul where you may shop for luxury brands.

Starfield COEX Mall

Address: 513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

Starfield COEX Mall is a one-stop shopping destination featuring some of the best clothes retailers in Seoul. The mall is one of the largest in Asia, and it contains both mid-range and upscale stores, appealing to shoppers with varying budgets.

You will easily be able to navigate the mall and shop to your heart’s delight, as there are numerous store guides strategically placed throughout.

Starfield COEX Mall is also noted for having one of the most Instagram worthy locations in Seoul – the Starfield Library, so if you have the time, be sure to check that out too.


Address: Sinsa-dong, Gangnam-gu, Seoul, South Korea

You should definitely visit Garosu-gil if you are seeking for designer clothing or open studios. Not only does it exude a bohemian aura, but it also encourages visitors to appreciate the trendy and laid-back ambience along the street. (There are even Instagrammable locations here!)

The clothing available here may be slightly more expensive than in the university districts. However, given that they are fashionable and of higher quality, they are well worth the cost.

If you’re seeking for the top clothes boutiques in Seoul, you should surely include this location on your schedule.

Dongmyo Flea Market

Address: 102-8, Sungin-dong, Jongno-gu, Seoul, South Korea

This location is not widely known because it is one of the spots mostly frequented by South Korean senior citizens.

Young people who appreciate vintage fashion, however, tend to flock here in search of jewels that they can’t get on the mainstream market, as it offers some of the top clothing stores in Seoul for such designs — all you need is keen observation and a keen sense of taste. If you desire to avoid the crowds, visit the flea market during the week!

Goodmorning City

shopping locations in south korea
Address: 247, Jangchungdan-ro, Jung-gu, Seoul, South Korea

Because it is directly connected to the subway station, this huge shopping centre is perhaps one of the most accessible to reach. There are more than 700 businesses on more than 23 levels, selling stylish accessories and even technology. There are even a few levels devoted just to wedding things, so if you’re planning a wedding in the near future, you may wish to visit those floors.


clothes shops in south korea
Address: 266 Jong-ro, Jongno-gu, Seoul, South Korea

Here is the location where you can purchase the hottest clothing in Seoul. Dongdaemun (Migliore Mall) is not just a major tourist destination, but it is also well-liked by South Koreans living there. In actuality, Dongdaemun, which has 26 shopping malls, 30,000 specialty stores, and 50,000 manufacturers, is South Korea’s largest wholesale and retail shopping centre.

There are at least eight levels in these malls, so you can browse until you drop!

According on the kinds of clothing they sell, each floor is categorised. For instance, the first to third stories are often where women’s clothing is located, while the fifth and sixth stories are where men’s clothing is located, and so on. On the upper floors of several malls, hanbok—a traditional Korean costume—are also offered for sale.

Goto Mall (Express Bus Terminal Underground Shopping)

Address: 194 Sinbanpo-ro, Bapo 4-dong, Seocho-gu, Seoul, South Korea

Goto Mall, which has more than 600 stores and is known as the largest underground mall in Seoul, undoubtedly boasts some of the greatest clothes retailers there.

Clothing for all ages can be found along this section of underground shopping paradise. You can find clothing geared toward people in their 30s and 40s on one end of the spectrum, and infant clothing in the other!

I hope you enjoyed this post about Korean fashion, which covered everything from the top English-language online apparel retailers with worldwide shipping to the newest trends in Korean fashion for 2022.

Although some areas are more specialised than others, the prices are affordable everywhere.

No matter where you are in the world, I hope this article will help you discover new shops where you may buy intriguing Korean clothing.

James Yeong
James Yeong

Once a quaint dweller of the English countryside, James is now a vibrant voice narrating his adventures in the bustling heart of South Korea. Since relocating to Seoul in 2019, James has immersed himself in the dynamic tapestry of Korean culture, from the serene temples tucked away in mountainous terrains to the neon-lit streets of modern cities.

This blog has become a haven for those seeking an outsider's yet intimate perspective on South Korea, often shedding light on hidden gems and local favourites rather than just the typical tourist hotspots. With a keen eye for detail and a writing style dripping with wit and warmth, James has managed to amass a devoted readership from all corners of the globe.

Whether you're planning a trip to the Seoul, the surrounding cities or just vicariously traveling from the comfort of your couch, Jame's tales of exploration and discovery are sure to ignite a passion for the Land of the Morning Calm.

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